Instagram for Salons: The Ultimate Marketing Guide!
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Invite a local influencer or strategic marketing expert into the salon for a hashtag-filled happy hour. Just like you wouldn't cut hair without a plan, you shouldn't dive into marketing without clear objectives. These objectives help guide your strategies, ensuring that every snip, trim, and color in your marketing campaign is on point and resonates with your audience. You could post about different hairstyles and showcase the looks you have created in your salon. You could also create posts with advice on how to style hair according to face shape or occasion.
Collaborate with local wellness retreats
This LA-based salon chain employs some of the best stylists in the city — meaning that following this feed will get you instant access to all of them. We also love the mix of salon cuts and high fashion and commercial styling. Your team works on ground zero and they will be the ones who will work closely with your clients.
Collaborate with local fitness challenges
Bartek Kulasza creates informative content that focuses on efficient business management. Our stylists will determine which treatment is best for your hair through a complimentary consultation. At that point a choice from the many services and products will be discussed and decided. We also have industry leaders who regularly are scheduled to come to the Mark Taylor salon and give inspiration on trends and the latest looks in haircut and color. Curate a salon playlist on Spotify that sets the mood and enhances the ambiance for clients. Share the playlist on your salon’s website and social media profiles.
Create a QR code
Social media platforms offer powerful tools to target your advertising to the right audience at the right time. Well done for investing the time to read all the way through here. But it’s quite likely that you don’t just want more people to hear about your salon and engage with your posts. I’m guessing you also want your presence on Instagram to generate new clients and grow your salon business.
Communicate Using Instagram Stories
Your salon should be showcasing the work that it is most proud of. Examples of these kinds of salon marketing ideas would be an intriguing photo with a simple caption, a shortlist of beauty tips, a fun beauty video, or an infographic. These types of content are interactive and appealing to your target audience. Creating and sharing compelling content is just one facet of the social media success equation.
Creating a visual focal point will also entice your clients to snap and share a few selfies onsite as well. Impression Hair Salon is located in Los Angeles, California and is open seven days per week. They offer a full range of hair care services that includes Japanese straightening, air-waving, anti-aging coloring, and deluxe and premium treatments. They also provide extensions, wedding and special occasion styling, scalp treatments, and luxury massage shampoo treatments.
Create a Positive Online Presence
One of the salon's stylists placed first in the Ladies Progressive Cut, Color, and Style category at the 2016 ISSE Long Beach Hair Show. Owner Naoko Tamada was also featured in the LA Times Magazine for integrating American trends for Asian hair. Their highly trained staff offers a wide variety of hair services and are up-to-date on the latest trends and technologies in the industry. They strive to provide exceptional quality, and are open seven days per week. Rock Paper Salon has been voted the best hair salon experience for men by LA Weekly. Their services include cuts, root touch-ups, coloring, foils, blowouts, curling and straightening, and extensions.
Sponsor local fashion events
Remember, when it comes to nail trends and hairstyles, people want pictures, not blog posts. Take advantage of the advertising option that most social media platforms offer. You can also generate partnerships with influencers if that’s appropriate for your salon; 84% of consumers say they trust feedback from their peers online as much as recommendations by their friends. Paid advertising can help you reach a broader audience and promote your salon's services and products. Consider using Facebook and Instagram ads to target your ideal audience, and track your campaigns' effectiveness using analytics tools.
Staying current will help you read the room to ensure that the posts you share on your social media channels are informed and relevant. Even after multiple calls to clients, you have a few slots available? Use it as a salon booking system while posting a story with a promo code to give discounts. Nothing gets clients rebooking faster than a good flash sale with enticing discounts on products or services. Try offering exclusive savings on specific services or for first-time visitors. GlossGenius’s marketing tools can help you create and track these promotions effortlessly via SMS marketing, email marketing, and more.
Essentially, user-generated content is information created by social media followers. It can be pictures, stories, reviews and other types of content that your followers create themselves. Our eighth social media marketing tip falls along the lines of a before x after transformation. Providing social media followers with the information they need to choose a hairstyle that’s right for them can give them confidence and make sure that they look great when they attend special events.
Hairdresser - Career Rankings, Salary, Reviews and Advice US News Best Jobs - U.S News & World Report Money
Hairdresser - Career Rankings, Salary, Reviews and Advice US News Best Jobs.
Posted: Wed, 04 Jan 2017 01:32:26 GMT [source]
Since you cannot have reviews and testimonials in text form here, showcase your work with before and after images. For example, if a client comes in for hair color, get a picture of their hair before the color and one after. However, whenever you are taking a picture of a client, make sure to get their permission and ask them if they are okay with it going online.
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