19 Best Los Angeles Hair Salons
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Finally, having before and after photos is perfect for enhancing social media presence because it is eye-catching and engaging. Noona HQ’s booking & management software allows you to easily manage online appointments, sales, clients, and more. It takes away many of the worries you may have after seeing all the things you can do for your salon or spa on social media. Create a specific landing page on your website where you present your offer and allow people to claim their offer. For Instagram, you should include a link to your offer in your salon’s Instagram bio. Getting your clients and followers to post and refer to you is effective and doesn’t really cost you much.
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It can be difficult to monitor all conversations that are taking place on social media about your salon and spa. You don’t want to be able to jump in when questions are asked or to turn negative feedback into a positive experience about you. By communicating back fast you also show those who aren’t yet clients of your salon or spa that you’re available and that you take your customer service seriously. This is why you need to define a set of actions that you want your followers to take, beyond just interacting with your social posts. But if you’re on Instagram you cannot link from your posts but you need to include the call to action in your bio.
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This will help followers develop trust in your salon, and make them more likely to visit or book an appointment. By showcasing the work that goes on in your salon, social media followers are more likely to come to you for their hair needs or book an appointment for a treatment. Product giveaways are a great way to attract new clients and reward existing ones for being loyal customers.
Collaborate with local influencers
Plus, it can be an effective way to get people interested in the products that your salon has to offer. Firstly, showing transformation photos is a great way to demonstrate the skills of your stylists, which can encourage potential customers to book a hair appointment. Having a beautiful feed is important, but social media is a two-way street. Engagement is the currency of social media, and for salons, this means creating a space where clients feel heard, valued, and connected.
Pinterest for Salons & Spas: Visual Inspiration for Global and National Salon & Spa Brands
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Hashtags are an important piece of social media marketing that not enough salons take advantage of. When it comes to marketing your beauty salon on social media apps, they’re not all created equal. You’d be hard-pressed to find any top hair list without Riawna Capri and her business partner Nikki Lee on it. Capri’s the co-founder of the celeb-favorite Nine Zero One salon in Los Angeles and counts everyone from Selena Gomez to Byrdie contributor Julianne Hough as clients. Also, she launched a beauty site, Beauty Coach, that’ll teach you everything you want to know about hair, makeup, and more. What Byrdie editors love about McMillan's feed is how many shots he posts of the haircuts he does.
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Using Pinterest for Your Own Salon Business Inspiration
The two continue to work on the salon floor every day it’s open, seeing hundreds of clients a week and creating a fun, cosy atmosphere where clients to let their hair down. Services span cut and colour updates to hair treatments and extensions, with a brilliant finish guaranteed. From celebrity stylists and luxury hotels to contemporary salons and hair extension specialists, these are the best hair salons in LA.
Converting Your Social Media Followers into Salon Clients
Pass these out to your clients, at events, and anywhere you have a presence in the community. Ask for their social media handles so you can tag them in your posts, Reels, and Stories; they’ll likely repost your content, helping to increase exposure. The front desk is the first and last place people stop inside your salon. Increase revenue by training your staff to invite rebookings and upsell products to clients at checkout. Partner with fitness influencers, personal trainers, and instructors to offer joint promotions or wellness packages. Combine salon services with fitness sessions or offer discounts to their followers.
The Hair Parlor on 8th is a full-service boutique hair salon that has been serving clients in Los Angeles since 2015. The studio offers a relaxing environment to its guests where they can receive a variety of hair care services. These include haircuts, color treatments, highlights and lowlights, hair extensions, and styling for special occasions.
Create a salon ambassador program
As far as the output, you don’t have to post every day, but it does pay off to stay consistent. Pick a few days that work best for you and your staff and come up with a manageable cadence. You can even delegate certain days or certain types of content to different people in the salon and add the details to your salon’s group calendar so everyone has a part in producing a stellar feed.
In contrast to Facebook, your posts on Instagram will actually get seen by your followers. So on Instagram, you’ll grow your followers and reach more people the more your post. Facebook is in my experience the most effective tool you can use to attract new clients to your salon or spa. Want to really boost your social media engagement and attract new clients? Wishpond’s Facebook Contest Apps make it easy to create sweepstakes, photo contests, Instagram hashtag contests & more.
Of course, there are a ton of hashtags out there for the hair and beauty world. While the most popular apps among salon owners tend to be Instagram, Facebook, and TikTok, you have to do some research to find the best fit for your particular client base. Promoting services – One promotion a week is acceptable if you want to promote a particular service. Collage of after photos – Create a collage of after photos on the PicCollage app and share it on social media.
Microsoft clearly wants the platform to become more social and they want to reward those who put out content with good reach. To enable this, you need also a deliberate strategy of where to send people that engage with you. I’ll talk more about how you can do this in the section below called Converting Social Media Followers into Clients.
Make sure you always take the permission of your clients before posting their pictures on Instagram. Organizing product giveaways is a great hair salon social media strategy to boost engagement and attract potential customers. You could choose one product or multiple products from your salon announcing the giveaway. One of the most effective ways to grow your following is to collaborate with relevant influencers who mention your social media accounts when they post. In fact, working with influencers is not only about growing your social channels but it’s one of the most powerful ways to attract new clients to your salon or spa.
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